For over seven decades, Nissan has continued to pioneer the potential of electrification.
Nissan’s story has always been one of rising to new challenges, and it shall always remain so.
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INNOVATION 01
- Nissan’s first electric car
- In 1947, Nissan’s* first EV the “Tama Electric Vehicle” was released. At the time there was a serious shortage of oil in Japan, and the Tama electric vehicles contributed greatly to people’s lives, mainly as taxis, and small trucks for small-scale logistics. *Developed by Tokyo Electro Automobile Co. (later Prince Motors, Ltd.)
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INNOVATION 02
- The foundation of Nissan EVs,
continuing into the
present and the future - The Nissan LEAF, Nissan’s first mass-produced 100% EV, was born to exceed customer expectations in every aspect, from environmental performance, driving performance, user friendliness, and cost performance.The world was taken by surprise by the driving experience, which completely differed to the conventional experience. Furthermore, the onboard lithium-ion battery is not only used for driving, but also for providing an energy source at home when it is not on the road. This provided an additional value to EVs. In the second generation, Nissan LEAF was equipped with a number of innovative technologies such as ProPILOT, ProPILOT Park, and e-Pedal, which greatly improved the excitement and convenience of electric driving.
- The foundation of Nissan EVs,
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INNOVATION 03
- Bringing the Excitement
of Electrification
to the World of Racing - In order to share with the world the high level of technology and exciting experiences that Nissan has cultivated in the development of EVs, we are participating in Formula E, an environmentally friendly zero-emission car race using electric formula cars. The knowledge gained from the race is also being used to develop the next generation of EVs.
- Bringing the Excitement
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INNOVATION 04
- Bringing the joy of 100% motor-driven
driving to as many people as possible - e-POWER is the result of an unprecedented concept of using the engine only for power generation. 100% motor drive enables exciting driving with EV-like response, smooth acceleration, and high quietness. Since its development, the lineup has been expanded to include the second-generation e-POWER, which delivers a high-quality driving experience closer to that of an EV.
- Bringing the joy of 100% motor-driven
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INNOVATION 05
- To a new level of
driving experience. - The Nissan Ariya opens a new door for EVs by incorporating the latest technologies in electrification, intelligence, and connectivity that we have cultivated through our car manufacturing. The Nissan Ariya offers a wide range of advanced features to update people’s lifestyles. The Nissan Ariya is equipped with e-4ORCE and ProPILOT 2.0, enabling a new level of driving where everyone can control the car smoothly and as they wish. It will lead Nissan’s evolution to the next stage.
- To a new level of
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INNOVATION 06
- The Evolution of Battery
Technology to expand the
possibilities of electric vehicles - Nissan was one of the first automakers to develop lithium-ion batteries with high output, high energy density with a long battery life, and has been introducing mass-produced electric vehicles to the world. The impact of this development has not been limited to the realization of spacious interiors and improvements in cruising range and charging performance. Next-generation technology, all-solid-state batteries (ASSB), are used to reduce size and weight, expanding the flexibility of vehicle size and layout, and providing options to suit a variety of lifestyles.
- The Evolution of Battery
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INNOVATION 07
- For the future of this planet
- The evolution of Nissan EVs will have a positive impact not only on cars, but also on society
and the environment. The “Blue Switch” project, which introduces EVs to solve community issues,
and the promotion of the “4R business”, which creates new value by using lithium-ion batteries
for secondary purposes, are actively contributing to environmental and disaster countermeasures.
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View a video of Nissan’s story
of electrification. -
For more on details of
our long-term vision towards 2030.